Listening to the World
THE PUBLIC DIPLOMACY BLOG, produced by the University of Southern California's Center on Public Diplomacy, published a posting the other day about how the cable system of one U.S. city -- Burlington, Vermont -- recently decided to reinstate its airing of the Al-Jazeera English channel.
According to the post's reporting by Shawn Powers, a research associate at the Center for Public Diplomacy, Burlington Telecom (BT), the local cable provider, had pulled Al-Jazeera English from its offerings "in response to what [the general manager of BT] described as 'dozens' of complaints from angry subscribers. Because the broadcaster is publicly owned and financed, Mayor Bob Kiss intervened and called for a broader public discussion regarding the merits of removing Al-Jazeera English from BT."
Subsequently, "two separate forums were organized where citizens and advocacy groups could argue their case for or against keeping Al-Jazeera English on the air," Powers writes. They even invited Al-Jazeera English Managing Director, Tony Burman, and the network's leading American-based correspondent, Josh Rushing, to take questions from Burlington residents.
The result: AJE is back on BT, making it one of only four outlets in the U.S. where one can view the network: Buckeye Cable in Toledo, Ohio; in the Pentagon; and via the Internet on Youtube and JumpTV.
Considering there were 6,635 local cable TV systems in the U.S. in 2007, according to the National Cable and Telecommunications Association, for practical purposes, almost none have taken the step to adopt AJE as one of its offerings to viewers.
Some systems might rationalize that they don't have the space on their chock-full channels for yet another. But it's hard to understand why, if they can make room for some of the schlocky programming you see as you flip through the 100+ channels most local cable system provide, that they can't find space for something like AJE.
The fact is, it would not exactly be a popular move for a cable system to air a channel that has been branded in this country and others as anti-Western, anti-American, anti-Israel, anti-Semitic and pro al-Qaeda. Closer observers than I of the Al-Jazeera, the Arabic-language precursor to AJE, have raised such concerns, and I'm not in a position to argue with them, as I don't understand Arabic. I know, too. I have seen enough clips that reinforce similar concerns. Also, many Arab countries have found Al-Jazeera, the Arabic version, to be quite maddening, too. As a media observer I know from one Arab country described to me, it's sort of like the Fox News Channel of the Middle East. Sensational and sometimes loose with the facts. Okay.
But AJE, which is operated independently from the Arabic channel, is different, at least it is supposed to be. It is populated quite heavily by accomplished Western journalists from outlets such as the BBC and from American and Canadian TV and radio stations and networks. In fact, I know two of them quite well and have met several others. We're talking top-quality journalists, who are bringing Western standards of journalism to the enterprise.
That's not to say that there might not be items on the network that one might find provocative or at odds with our own points of view. I've seen some clips that, for my tastes, seemed to focus disproportionately on images of Israeli soldiers battling with rock-throwing Palestinian kids and young men. They made me wince. And I was troubled when I heard that Dave Marash, the channel's founding North American anchor and one of the most accomplished TV journalists in the land (formerly he was a longtime and brilliant correspondent for ABC's "Nightline"), left AJE this past spring, citing concerns about "an anti-American sensibility creeping into the coverage," as the New York Times paraphrased Marash. “To put it bluntly," Marash told the Times, "the channel that’s on now — while excellent, and I plan to be a lifetime viewer — is not the channel that I signed up to do.” That's a bit cryptic; it could be that he didn't get the support he needed to be anchor, not that he has profound problems with the content.
But, in fairness, I can't evaluate the network completely just yet. I've probably seen more of AJE than most Americans, but I have only seen some small snippets of AJE via the Internet. So I can't say with good authority what's going on there or evaluate what Marash says or whether what I saw is representative. It would not surprise me if much of the coverage is highly critical of the U.S. and Israel, though. So, too, are a lot of established news outlets, such as the BBC, which runs on many cable TV systems and public radio stations across the U.S.
I think, however, that U.S. audiences are missing something -- unlike viewers in most parts of Europe, where AJE runs, and even in Israel, where Powers says Al-Jazeera English is so popular "that it recently replaced the BBC World and CNN International on the two top Israeli cable systems."
What they're getting is a different perspective from parts of the world and of parts of the world than nearly all U.S. media provide. AJE broadcasts in four different day parts from four regional hubs: Doha, Qatar (the mother ship), which covers the Middle East and Africa; Kuala Lumpur, Malaysia, which is responsible for all of Asia; London, which covers Europe; and Washington, D.C., whose territory is all of the Western Hemisphere (not just the U.S.).
When is the last time we saw U.S. networks provide this broad a range of perspectives (yes, I assume there is a point of view or at least a distinct vantage point, even in the straight news pieces, just as there is in U.S. media) and of locales around the world? Not for a long time, if ever -- though I make an exception for National Public Radio, which is has actually expanded its reach around the globe, as other U.S. media have retrenched internationally.
I have a lot of respect for U.S. broadcasters and lot of trouble with many of them, too (that's for another day). But, let's face it, most of what they focus on is very U.S.-centric and one most days leaves out almost all of the rest of the world. They're just giving the famously parochial audiences what they want (though that's debatable -- also for another day). And they all tend to cover the same two or three big stories about the latest political issues and celebrity scandals. It just seems like one big echo chamber sometimes.
I think it would be refreshing to hear what broadcasters in Kuala Lampur or Doha are saying about the world, even if some of what I hear from them makes me a bit uneasy. Even U.K. media, which is closest to what we have here (for better and worse), is a nice break from typical American fare. Isn't that difference worth something to us, particularly if we, America, fancy ourselves the leaders of the world?
And, if we are truly trying to understand what the rest of the world thinks of us and how we can regain our favorable stranding abroad, can we afford not to listen to what others are saying and doing elsewhere, even if we don't like what we hear from time to time?
One of the complaints many around the world have of Americans is that we don't seem to care about the rest of world or bother to listen to their points of view. Isn't it worth something to us to show that America is capable of listening to the rest of world -- and truly cares what others have to say?
Jeff




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